Work
What I've built.
These are real builds for real businesses. Each one is a story: what they were stuck on, what we built and the tools we used, and where things stand now. New ones get added as projects wrap.
Penner Architectural • Website Design, Product Copywriting, SEO, LinkedIn Marketing, Competitor Research, Email Infrastructure, Analytics, AI Image Generation
No website, no analytics, no control over their own domains. We fixed all of it.
Penner Architectural had national reach and zero digital presence. Eight weeks from kickoff to a live WordPress site with 12 product pages, a 927-line SEO package, LinkedIn marketing, and email infrastructure rebuilt from scratch.
Phil Sexton / HomeSmart • GoHighLevel CRM, Workflow Automation, A2P/10DLC Compliance, Email Templates, Blog Build, Training Documentation
Built a GHL system integrated with automations for Phoenix's largest brokerage. Designed for 10 agents. Architected for 1,000.
HomeSmart is one of the largest brokerages in the country. Phil Sexton runs NEXT inside it, training agents on technology. He had GoHighLevel and one agent actually using it. I built the snapshot architecture, 13 workflows, 5 email templates, a compliance layer, and every piece of documentation to make it a real system.
Skyglow Drones • Cold Email Infrastructure, CRM Setup, Lead List Building, SEO, RFP Bid Writing, LinkedIn Optimization, Landing Page
Built a cold email machine that runs at 3x industry open rates. Zero system existed before day one.
Skyglow Drones had 22 shows locked with Silver Dollar City and nowhere to go from there. I built the outbound infrastructure, the lead lists, the sequences, and the RFP playbook that turned a great company into a findable one.
Derek Myers / MaxOne Properties • Landing Page Design, Webinar Integration, CRM Automation, Email Sequences, SMTP Configuration
Built the landing page, connected it to EverWebinar, and routed everything back into GHL with automated follow-up and appointment booking based on interest level
Derek had a polished automated webinar and nothing behind it. I designed the landing page, automatically connected it to EverWebinar, and routed everything back into GoHighLevel with behavioral tracking, automated follow-up sequences, and appointment booking that fires based on what the lead actually did.
Training Day / Strength 4:13 • Web Application Development, LMS Build, Brand Strategy, Content Writing, PDF Design, Competitor Research
Built the entire digital infrastructure for a faith-based BJJ program. Website, member portal, 99 lessons, two e-books, and a business plan.
Rick Koenig had an HBO special, a BJJ black belt, and no digital presence beyond a Wix site with placeholder testimonials and wrong pricing. I built the full stack: a public website, a member portal with 6 programs and 99 lessons, a 63-page PDF workbook, and the brand strategy to scale it.
PT Signature Cabinetry • Google Ads, Meta Ads, Google Business Profile, SEO, Website Rebuild, Social Media Management, Reporting
72% of reported conversions were fake. I found that and fixed it.
PT Signature came in with no ads, no tracking, and a vendor who owned their domains. I rebuilt everything: Google Ads, Meta Ads, GBP optimization, a full website overhaul, social media management, SEO, and real reporting that replaced fake conversion data with the truth.
All About Pools & Spas • Google Ads, Local SEO, B2B Cold Email
177 ad interactions. Zero tracked conversions. Here's what I found.
A brand-new pool and hot tub repair company in southwest Missouri was running ads with no conversion tracking, no negative keywords, and location targeting that was showing ads nationwide. I rebuilt the account from the ground up and tripled the tracking accuracy, even if I still can't claim a single verified conversion.